Motivation

Why Nutrition Coaching Beats AI Every Single Time.

By January 29, 2026 No Comments

Recently, I had one of the best training camps of my career so far.

Fight number 20 in Hua Hin ended in a close decision loss.

The gamblers loved the fight and gave both of us a bonus. Next month, I’ll be back competing on the Bangkok scene due to this performance.

One of my training partners fought on the same card.

His camp looked very different.

He was underfueled and burned out toward the end. So, I gave him macro targets to aim for, ensuring he recovered properly before fight day.

Problem solved. Or so I thought.

A few days later, I got this message:

And this is how we arrive at the issue of solely relying on AI.

The Problem With “Just Using AI”

AI has been treated like an oracle lately.

The issue?

AI can be a useful tool if you already understand what you’re looking at. Most people don’t. Fighters included.

In my training partner’s case, his macros were way off:

  • Carbs: hit
  • Protein: low
  • Fats: low

Is that catastrophic? No.
Is it easy to fix? Yes.
Should this have been an issue to begin with? No.

The meal plan he followed appeared structured on paper, but he figured out that something was way off when he tracked it. Once I looked at it, I also pointed out that there was basically zero fiber in this meal plan.

This wasn’t the first time I’ve seen this.

Fighters have been utilizing AI, often to their detriment.

AI Can’t Coach You

AI doesn’t see:

AI relies on your input, and most likely, you don’t know what matters when it comes to your nutritional needs.

The coach asks you follow-up questions. AI is just a glorified “yes man.”

That’s the difference.

Context matters when making nutrition plans.

Why Coaching Actually Works

It’s very tempting to use AI since it’s free.

This is why people pick it over coaching. But coaching does something that AI can’t do: give you an individualized plan.

For 50 euros per week, your nutrition becomes something to worry about less.

And you can cancel anytime.

Final Thought

Coaching gives you results. AI only gives you more things to worry about.

This is exactly what I did for my training partner. I fixed the issue with the meal plan, so he had something less to worry about.

I can similarly help you.

I work with fighters to plan and execute nutrition strategies for hard camps, including weight cuts, heat acclimation, and sweat rate testing.
If you have a fight booked and want structure instead of guesswork, you can sign up on Gumroad or reach out via Instagram or Substack.

Until next time

Alex

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